What Can You Do With A Sports Management Degree?

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Earning a degree in sports management is a wise decision if you are not only an avid sports fan but have the desire to help your team succeed in climbing the performance rosters. Sports management degrees are related to the business field in that you will learn financing and marketing skills to manage and promote your sports team. Sports management professionals can range from high school football teams to collegiate and even professional sports teams.

Why Should I Major in Sports Management?

Were you a part of your high school football team? Or perhaps the swim team? Maybe even the lacrosse or field hockey team? If you want to give back to your beloved secondary education facility, then perhaps a job as a high school sports manager would be the perfect fit for you. High school sports team managers are nearly always educators themselves. They are often physical education teachers, but it is not unusual for other staff members to hold management positions on the field. For instance, history teachers can be track coaches, and English teachers are cheerleading coaches. All it takes is knowledge, and a little pinch of personal experience never hurts, either.

If you are interested in giving back to the college that gave you some of the best times of your life while a part of their highly-ranked basketball or baseball or football team, why would you not want to become a bigger part of that team? Help students become the best they can be physically and even potentially land jobs as professional sports players themselves. To be a successful team member, it is imperative that sports participants keep up their drive to excel on the field and in the classroom. As a sports manager for a collegiate team, you have the ability to influence their overall performance and encourage them to keep going even when the field seems rocky.

How do I Earn a Sports Management Degree?

The process is quite simple. The effort that courses require for success may be intense, but it is sure to pay off in the end. You will want to choose from accredited colleges or universities for sports management, during which time you will learn everything from finance to marketing to basic management skills in order to make sure your team rises above the rest, gaining national recognition for its accomplishments and overall success.

Founded in 1866, Towson University is located in Towson, MD, and currently offers over 60 majors for undergraduates, including the opportunity to earn a Bachelor of Science in Sport Management. To enhance your educational experience, the university also offers business administration courses. Towson’s sport management program helps students prepare for careers not only in professional sports management but within the fitness industry and even retail marketing so that they have a wide range of career options upon graduating. One of America’s best regional public universities, Towson has an average student-faculty ratio of 17:1, with educators wholly dedicated to witnessing their students succeed in whichever career paths they choose.

The University of Southern Mississippi was founded in March of 1910, and it offers a Bachelor of Science in Sport Management with a strong focus in management and administration to provide students with the skills they need to succeed in the world of sports and fitness. Students will also learn how to create marketing plans for sports organizations as well as how to put together a sports law brief. The school also offers degrees in business administration.

Located in Wichita, KS, Wichita State University provides its undergraduate and graduate students with the knowledge to succeed in the world of sports management. It offers opportunities not only in the classroom but actually in the field, even traveling across the United States to gain exceptional sports management experience on a variety of levels. Wichita State University is one of merely 11 schools in the entire world with special accreditation for its impeccable sports management program via the Commission on Sport Management Accreditation (COSMA), so if you’re serious about a degree in sports management, you should not hesitate to submit your application to the school as soon as possible.

What Careers can I Find in Sports Management?

When looking for a job in sports management, whether you’re searching in the field of academics or at a specific professional sport, it always helps to have had personal experience at some point, whether during high school or your college years. Personal experience adds to your understanding of the specific sport and the basics of how the team functions.

Entry Level Careers with a Sports Management Degree

There are various career paths to choose from in the field of sports management, and with a bachelors degree you’re sure to get your foot in the door in a path of your choice.

Sports Network Production Assistant

With a degree in sports management and a strong focus in media production, you could manage to land an entry level position as a sports network production assistant. Sports news is always and will always be in high demand, as avid sports fans are always anxious to learn the latest buzz in training and game performance. Production assistants for sports networks are constantly educating themselves on the latest sports statistics and more in order to accurately understand stories the public wants to know. They are mainly responsible for keeping track of game schedules and editing specific game highlights, so exceptional written communication and organizational skills are a must-have.

Production assistants can earn a median of about $34,000 a year.

Assistant Director of Athletics

As its title implies, an assistant director of athletics helps the athletics director of a particular institution perform the necessary duties of managing and promoting a team. Responsibilities for this position include creating game schedule displays and programs as well as writing regular press releases on specific game and team statistics to keep fans up-to-date on the latest happenings.

Assistant directors of athletics departments can make between $37,000 and $60,000 each year.

Social Media Coordinator

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What sports team doesn’t have a strong online presence? Fans will go to any means to keep up with their favorite teams’ latest scores and statistics, so an entry level position into the field of sports management that every fan would love would have to be a social media coordinator. Social media coordinators are responsible for updating sports accounts on websites such as Facebook and Twitter and the ever-expanding land of Google+ and other tasks. For this reason, social media coordinators are required to possess excellent written communication skills. From time to time, they may even interact with fellow fans, so they need to be able to professionally represent their designated teams with pride and compassion.

Social media coordinators are capable of earning over $40,000 a year.

Advanced Careers in Sports Management

With more than a bachelors degree in sports management, say a masters or doctorate degree in sports management or a related field, many other career opportunities become available to you in the giant world of sports.

Sports Finance Manager

With exceptional knowledge in both sports management and business finance, you will have the opportunity to travel down the financial path in the field of sports. Finance managers are responsible for creating, executing, and managing budgets and other financial statements for the spending of their respective sports teams. Sports finance managers also perform risk assessments based on a sports team’s potential annual spending among other duties.

Sports finance managers can make an average of $61,000 annually.

Sports Agent

If you’re all about promoting your beloved sports team and you’re good at managing money and publicity, then perhaps you should consider a career as a sports agent. Sports agents are responsible for assisting in the negotiating of contracts with their clients, often involving individual players’ transfers from one team to another. Some sports agents actually recruit young, talented individuals with potential to succeed in a particular sport and take those individuals under their wings, so to speak, and train them in the rules and regulations of the game as well as proper techniques for success. They act as a sort of mentor for young players and help develop and hone their skills in order to benefit not only the individuals but the teams on which they play, as well.

Sports agents with apprentices in minor league sports can earn anywhere from $10,000 to $200,000 a year; whereas, agents who work for major league and national players can earn $35,000 to over $2,000,000 annually.

What Companies Can I Work for with My Sports Management Degree?

The answer: too many to count. Check out this brief list of companies and teams just to get you started.

Philadelphia Eagles – official NFL team of Philadelphia, PA; hires sports trainers, marketing specialists, finance managers, etc.; individual players look for sports agents

New York Rangers – official NHL team; hires sports administration professionals, sports management, marketing agents, etc.

ESPN – international sports coverage multimedia broadcasting; hires sports producers, sportscasters, researchers, etc.

TeamWorks – founded in 1999; online sports hiring site; find jobs in all areas of sports, including participation and management

Sports management is a field that pays top dollar for quality performance. Sports fans need their seasonal entertainment fix, so jobs are always in high demand. So what are you waiting for? Get out there and break a leg!

Author: Rose Boettinger

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1 Comment

  1. I wish this was a degree that was more prevalent when I was in school. It would have been something I would have probably majored in.

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