What Can You Do With A Sports Management Degree?

sports management jobs

Earning a degree in sports management is a wise decision if you are not only an avid sports fan but have the desire to help your team succeed in climbing the performance rosters. Sports management degrees are related to the business field in that you will learn financing and marketing skills to manage and promote your sports team. Sports management professionals can range from high school football teams to collegiate and even professional sports teams.

Why Should I Major in Sports Management?

Were you a part of your high school football team? Or perhaps the swim team? Maybe even the lacrosse or field hockey team? If you want to give back to your beloved secondary education facility, then perhaps a job as a high school sports manager would be the perfect fit for you. High school sports team managers are nearly always educators themselves. They are often physical education teachers, but it is not unusual for other staff members to hold management positions on the field. For instance, history teachers can be track coaches, and English teachers are cheerleading coaches. All it takes is knowledge, and a little pinch of personal experience never hurts, either.

Sports Management Degree Careers: Exploring Opportunities in the Sports Industry

A degree in sports management can open up a wide range of career opportunities. Whether you are interested in working with athletes, managing teams, or marketing sports events, a sports management degree can help you achieve your goals. 

According to Indeed, there are many different jobs you can pursue with a degree in sports management. Some of the most popular careers in this field include sports marketing, athletic administration, and event management. In addition, many sports management graduates go on to become coaches, agents, or scouts.

While a degree in sports management can be a great way to launch your career in the sports industry, it is important to note that competition for jobs can be fierce. Therefore, it is important to gain experience through internships or entry-level positions, as well as to stay current with the latest trends and technologies in the sports industry. 

What is Sports Management?

Sports management is a field that involves managing various business functions in sports and recreation organizations. This includes planning, organizing, guiding, budgeting, and evaluating for a sport or recreation-related organization. Sports management professionals work in a variety of settings, including college and professional sports teams, recreation centers, fitness clubs, and sports marketing agencies.

A degree in sports management equips students with a broad range of multidisciplinary skills. Coursework typically covers finance, management, marketing, communications, and economics, all of which are essential in the sports industry. Graduates with a sports management degree can pursue a variety of careers in the sports industry, including sports marketing, sports journalism, athletic administration, and sports facility management.

Professionals in sports management need to possess a unique set of skills, including strong communication, leadership, and problem-solving abilities. They must also have a thorough understanding of the sports industry and the business principles that apply to it. As the sports industry continues to grow, the demand for skilled sports management professionals is expected to increase.

Why Pursue a Sports Management Degree?

There are several reasons why one might pursue a sports management degree. Here are a few:

  • Passion for sports: If you have a passion for sports, pursuing a degree in sports management can allow you to turn that passion into a career.
  • Job opportunities: According to BestColleges, the sports industry is growing and there are a variety of job opportunities available for those with a sports management degree. From sports marketing to athletic administration, the options are vast.
  • Transferable skills: A sports management degree can provide you with a variety of transferable skills that can be applied to other industries. For example, organizational leadership, event planning, and budgeting are all skills that can be valuable in a variety of careers.

Additionally, pursuing a sports management degree can provide you with the opportunity to network with professionals in the industry and gain hands-on experience through internships and other opportunities.

Overall, pursuing a sports management degree can be a great choice for those who are passionate about sports and interested in a career in the industry. With a variety of job opportunities and transferable skills, a sports management degree can open up doors to a rewarding career.

Career Opportunities in Sports Management

A degree in sports management opens up a variety of career opportunities in the sports industry. Graduates can pursue careers in sports marketing, sports administration, sports event planning, sports agent, and athletic director. 

Sports Marketing

Sports marketing professionals promote sports teams, events, and athletes. They develop marketing strategies, create advertising campaigns, and manage social media accounts. They work with sponsors and advertisers to secure funding for sports teams and events. Sports marketing professionals can work for sports teams, sports marketing agencies, or event management companies. 

Sports Administration

Sports administrators manage the business operations of sports teams and organizations. They oversee budgets, negotiate contracts, and manage staff. They also handle logistics for events, such as travel arrangements and accommodations. Sports administrators can work for professional sports teams, collegiate athletic departments, or sports organizations. 

Sports Event Planning

Sports event planners coordinate logistics for sporting events, such as venue selection, ticket sales, and security. They work with vendors and sponsors to ensure that events run smoothly. They also manage volunteers and staff. Sports event planners can work for sports teams, event management companies, or sports facilities. 

Sports Agent

Sports agents represent athletes and negotiate contracts on their behalf. They also provide career guidance and help athletes with endorsements and sponsorships. Sports agents can work for sports agencies or start their own agencies. 

Athletic Director

Athletic directors manage athletic programs at colleges and universities. They oversee coaches, staff, and student-athletes. They also handle budgets, fundraising, and compliance with NCAA regulations. Athletic directors can work for colleges and universities of all sizes. 

Skills Needed for Sports Management Careers

A career in sports management requires a unique skill set that combines business acumen with a passion for sports. Here are some of the key skills needed to succeed in this field:

  • Communication: Sports management professionals must have excellent written and oral communication skills. They must be able to interact effectively with athletes, coaches, staff, media, lawyers, agents, vendors, and other stakeholders on a daily basis. Cross-department communication often needs to be brief, efficient, and precise.
  • Leadership: Sports managers must be able to inspire and motivate their teams to achieve their goals. They must be able to provide guidance and direction to their staff, athletes, and other stakeholders.
  • Organizational skills: Sports management professionals must be able to juggle multiple tasks and prioritize effectively. They must be able to manage budgets, schedules, and resources to ensure that events and projects are completed on time and within budget.
  • Marketing: Sports management professionals must be able to promote their teams, events, and organizations effectively. They must be able to develop marketing strategies that resonate with their target audience and generate interest and excitement.
  • Finance: Sports management professionals must have a solid understanding of finance and accounting principles. They must be able to manage budgets, analyze financial statements, and make sound financial decisions.
  • Problem-solving: Sports management professionals must be able to think creatively and come up with innovative solutions to complex problems. They must be able to anticipate potential issues and develop contingency plans to mitigate risks.

These are just a few of the skills needed to succeed in a career in sports management. By developing these skills and gaining experience in the field, aspiring sports managers can build rewarding and fulfilling careers in this exciting industry.

Sports Management Degree Programs

Bachelor’s Degree Programs

A Bachelor’s Degree in Sports Management is a popular choice for students who are interested in pursuing a career in this field. These programs typically take four years to complete and provide students with a solid foundation in business, marketing, and management principles, as well as specific knowledge related to the sports industry.

Some of the courses that students can expect to take in a Bachelor’s Degree program in Sports Management include:

  • Sports Marketing
  • Sports Law
  • Facility Management
  • Sports Psychology
  • Finance and Budgeting
  • Event Planning

Graduates of Bachelor’s Degree programs in Sports Management can pursue a variety of careers in the sports industry, including:

  • Sports Marketing Manager
  • Event Coordinator
  • Facility Manager
  • Sports Agent
  • Athletic Director

Master’s Degree Programs

For students who are interested in advancing their careers in sports management, a Master’s Degree in Sports Management can be a great option. These programs typically take two years to complete and provide students with more in-depth knowledge and skills related to the sports industry.

Some of the courses that students can expect to take in a Master’s Degree program in Sports Management include:

  • Sports Ethics
  • Leadership and Organizational Behavior
  • Global Sports Management
  • Sports Analytics
  • Sports Sponsorship and Sales
  • Contemporary Issues in Sports

Graduates of Master’s Degree programs in Sports Management can pursue a variety of careers in the sports industry, including:

  • Sports Marketing Director
  • General Manager
  • Director of Operations
  • Sports Information Director
  • Head Coach

Online Degree Programs

For students who need more flexibility in their schedules, online degree programs in Sports Management can be a great option. These programs typically offer the same coursework as traditional on-campus programs, but allow students to complete their coursework at their own pace and on their own schedule.

Some of the online degree programs in Sports Management that are currently available include:

University of FloridaOnline Master of Science in Sport Management
Ohio UniversityOnline Master of Athletic Administration
University of Southern MississippiOnline Bachelor of Science in Sport Management
Bellevue UniversityOnline Bachelor of Science in Sports Management

Graduates of online degree programs in Sports Management can pursue the same careers as graduates of traditional on-campus programs.

Choosing a Sports Management Degree Program

Choosing a sports management degree program can be a daunting task, but it is an important decision that can impact your future career opportunities. Here are a few factors to consider when selecting a sports management program:

  • Accreditation: Look for programs that are accredited by the Commission on Sport Management Accreditation (COSMA) or another reputable accrediting body. Accreditation ensures that the program meets certain standards and has been reviewed by experts in the field.
  • Curriculum: Review the program’s curriculum to ensure that it covers topics that are relevant to your career goals. Look for courses that focus on areas such as sports marketing, finance, and event management.
  • Faculty: Research the faculty members who will be teaching in the program. Look for professors who have experience working in the sports industry and who have published research in sports management journals.
  • Internship opportunities: Look for programs that offer internship opportunities with sports organizations. Internships can provide valuable hands-on experience and help you build your professional network.
  • Career services: Research the program’s career services offerings. Look for programs that provide career counseling, resume and cover letter reviews, and job placement assistance.

When considering sports management degree programs, it is also important to keep in mind that the sports industry is highly competitive. It may be beneficial to pursue additional certifications or advanced degrees to increase your marketability.

Salary and Job Outlook for Sports Management Careers

For those considering a career in sports management, it is important to understand the salary and job outlook for this field. The income potential for sports management professionals varies widely depending on the specific career path pursued.

According to BestColleges, the average salary for sports management professionals is $46,000 annually. However, this figure can range significantly depending on the specific career path pursued. For example, agents and promoters can earn mean annual wages of $102,240 and $65,140, respectively, according to Sports Management Degree Hub.

Additionally, the job outlook for sports management careers varies depending on the specific area of focus. For example, facilities managers are projected to see a 9% growth in demand between 2020 and 2030, according to Maryville University Online. However, the demand for agents, managers, and related workers in the field is not as high as enrollment, according to Sports Management Degrees.

It is important for individuals considering a career in sports management to carefully research the specific career paths they are interested in pursuing, as well as the job outlook and income potential for those paths. With the right education and experience, sports management can be a rewarding and fulfilling career choice.


Overall, a degree in Sports Management can lead to a variety of exciting and fulfilling careers. Graduates can pursue careers in sports teams, athletic coaching, athlete development, marketing, business development, and more. With the continued growth and popularity of sports, the demand for qualified professionals in this field is expected to remain high.

While a degree in Sports Management can be a valuable asset, it is important to keep in mind that success in this field requires hard work, dedication, and a strong understanding of business principles. Graduates should be prepared to start at entry-level positions and work their way up the ladder.

It is also important to note that the earning potential in this field can vary greatly depending on the specific career path pursued. Graduates should research and carefully consider their options before choosing a career path.

Overall, a degree in Sports Management can be a great choice for individuals with a passion for sports and a desire to work in a dynamic and exciting industry. With the right education, skills, and experience, graduates can achieve success and make a positive impact in the world of sports.

If you are interested in giving back to the college that gave you some of the best times of your life while a part of their highly-ranked basketball or baseball or football team, why would you not want to become a bigger part of that team? Help students become the best they can be physically and even potentially land jobs as professional sports players themselves. To be a successful team member, it is imperative that sports participants keep up their drive to excel on the field and in the classroom. As a sports manager for a collegiate team, you have the ability to influence their overall performance and encourage them to keep going even when the field seems rocky.

How do I Earn a Sports Management Degree?

The process is quite simple. The effort that courses require for success may be intense, but it is sure to pay off in the end. You will want to choose from accredited colleges or universities for sports management, during which time you will learn everything from finance to marketing to basic management skills in order to make sure your team rises above the rest, gaining national recognition for its accomplishments and overall success.

Founded in 1866, Towson University is located in Towson, MD, and currently offers over 60 majors for undergraduates, including the opportunity to earn a Bachelor of Science in Sport Management. To enhance your educational experience, the university also offers business administration courses. Towson’s sport management program helps students prepare for careers not only in professional sports management but within the fitness industry and even retail marketing so that they have a wide range of career options upon graduating. One of America’s best regional public universities, Towson has an average student-faculty ratio of 17:1, with educators wholly dedicated to witnessing their students succeed in whichever career paths they choose.

The University of Southern Mississippi was founded in March of 1910, and it offers a Bachelor of Science in Sport Management with a strong focus in management and administration to provide students with the skills they need to succeed in the world of sports and fitness. Students will also learn how to create marketing plans for sports organizations as well as how to put together a sports law brief. The school also offers degrees in business administration.

Located in Wichita, KS, Wichita State University provides its undergraduate and graduate students with the knowledge to succeed in the world of sports management. It offers opportunities not only in the classroom but actually in the field, even traveling across the United States to gain exceptional sports management experience on a variety of levels. Wichita State University is one of merely 11 schools in the entire world with special accreditation for its impeccable sports management program via the Commission on Sport Management Accreditation (COSMA), so if you’re serious about a degree in sports management, you should not hesitate to submit your application to the school as soon as possible.

What Careers can I Find in Sports Management?

When looking for a job in sports management, whether you’re searching in the field of academics or at a specific professional sport, it always helps to have had personal experience at some point, whether during high school or your college years. Personal experience adds to your understanding of the specific sport and the basics of how the team functions.

Entry Level Careers with a Sports Management Degree

There are various career paths to choose from in the field of sports management, and with a bachelors degree you’re sure to get your foot in the door in a path of your choice.

Sports Network Production Assistant

With a degree in sports management and a strong focus in media production, you could manage to land an entry level position as a sports network production assistant. Sports news is always and will always be in high demand, as avid sports fans are always anxious to learn the latest buzz in training and game performance. Production assistants for sports networks are constantly educating themselves on the latest sports statistics and more in order to accurately understand stories the public wants to know. They are mainly responsible for keeping track of game schedules and editing specific game highlights, so exceptional written communication and organizational skills are a must-have.

Production assistants can earn a median of about $34,000 a year.

Assistant Director of Athletics

As its title implies, an assistant director of athletics helps the athletics director of a particular institution perform the necessary duties of managing and promoting a team. Responsibilities for this position include creating game schedule displays and programs as well as writing regular press releases on specific game and team statistics to keep fans up-to-date on the latest happenings.

Assistant directors of athletics departments can make between $37,000 and $60,000 each year.

Social Media Coordinator

sports agent job

What sports team doesn’t have a strong online presence? Fans will go to any means to keep up with their favorite teams’ latest scores and statistics, so an entry level position into the field of sports management that every fan would love would have to be a social media coordinator. Social media coordinators are responsible for updating sports accounts on websites such as Facebook and Twitter and the ever-expanding land of Google+ and other tasks. For this reason, social media coordinators are required to possess excellent written communication skills. From time to time, they may even interact with fellow fans, so they need to be able to professionally represent their designated teams with pride and compassion.

Social media coordinators are capable of earning over $40,000 a year.

Advanced Careers in Sports Management

With more than a bachelors degree in sports management, say a masters or doctorate degree in sports management or a related field, many other career opportunities become available to you in the giant world of sports.

Sports Finance Manager

With exceptional knowledge in both sports management and business finance, you will have the opportunity to travel down the financial path in the field of sports. Finance managers are responsible for creating, executing, and managing budgets and other financial statements for the spending of their respective sports teams. Sports finance managers also perform risk assessments based on a sports team’s potential annual spending among other duties.

Sports finance managers can make an average of $61,000 annually.

Sports Agent

If you’re all about promoting your beloved sports team and you’re good at managing money and publicity, then perhaps you should consider a career as a sports agent. Sports agents are responsible for assisting in the negotiating of contracts with their clients, often involving individual players’ transfers from one team to another. Some sports agents actually recruit young, talented individuals with potential to succeed in a particular sport and take those individuals under their wings, so to speak, and train them in the rules and regulations of the game as well as proper techniques for success. They act as a sort of mentor for young players and help develop and hone their skills in order to benefit not only the individuals but the teams on which they play, as well.

Sports agents with apprentices in minor league sports can earn anywhere from $10,000 to $200,000 a year; whereas, agents who work for major league and national players can earn $35,000 to over $2,000,000 annually.

What Companies Can I Work for with My Sports Management Degree?

The answer: too many to count. Check out this brief list of companies and teams just to get you started.

Philadelphia Eagles – official NFL team of Philadelphia, PA; hires sports trainers, marketing specialists, finance managers, etc.; individual players look for sports agents

New York Rangers – official NHL team; hires sports administration professionals, sports management, marketing agents, etc.

ESPN – international sports coverage multimedia broadcasting; hires sports producers, sportscasters, researchers, etc.

TeamWorks – founded in 1999; online sports hiring site; find jobs in all areas of sports, including participation and management

Sports management is a field that pays top dollar for quality performance. Sports fans need their seasonal entertainment fix, so jobs are always in high demand. So what are you waiting for? Get out there and break a leg!

4 thoughts on “What Can You Do With A Sports Management Degree?”

  1. I wish this was a degree that was more prevalent when I was in school. It would have been something I would have probably majored in.

  2. Pingback: What to do with a Sports Management Degree - College Recruiter

  3. Pingback: Is Sports Management A Career For You?

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